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Ripple Effect of Lost Revenues in Southern California Could Cost More Than 9,280 Jobs and $1.5 Billion in Economic Output, Along With Reduced Contributions to Guild and Union Pension Plans
Los Angeles
– The Los Angeles County Economic Development Corporation (LAEDC) today
unveiled a new economic study entitled “The Economic Implications of
Low Cost DVD Rentals”
which illustrates the negative impact that low cost, new-release DVD
rentals could have on the Entertainment industry and the Southern
California economy.
The LAEDC study, which utilizes the Redbox
model of $1 DVD rentals available at
the street date, shows the ripple effect of $1 billion in lost revenues
to the domestic home video industry in the Southern
California region – the entertainment capital of the world –
would lead to an additional $500 million in reduced economic activity.
The loss of motion picture production in and around Los
Angeles would result in the loss of more than
9,280 jobs with annual earnings of almost $395 million, according to the
LAEDC’s study.
“The economics of the motion picture industry are based
on exclusive release windows which allow price differentiation - that is
- some earlier transactions take place at higher price points," said
Gregory Freeman, vice president of Consulting and Economic Policy for
the LAEDC. "Redbox, or any other distributor that weakens the release
window model, could reduce overall industry revenues. Lower
revenues will likely lead to lower production activity, hurting the Southern
California economy.”
Of the 9,280 jobs, more than half of the
losses will occur in the Information Sector, the LAEDC found. In
addition to motion picture and sound recording industries, this sector
includes publishing industries, radio and television broadcasting,
telecommunications industries and Internet service providers. Other
industries impacted will be retail trade, accommodation and food
services, health care and social assistance, professional, scientific
and technical services, and manufacturing, among others.
Ripple Effect of Lost Revenues in Southern California
Could Cost More Than 9,280 Jobs and $1.5 Billion in
Economic Output, Along With Reduced Contributions
to Guild and Union Pension Plans
Los Angeles – The Los Angeles County Economic Development Corporation (LAEDC) today unveiled a new economic study entitled “The Economic Implications of Low Cost DVD Rentals” which illustrates the negative impact that low cost, new-release DVD rentals could have on the Entertainment industry and the Southern California economy.
The LAEDC study, which utilizes the Redbox model of $1 DVD rentals available at the street date, shows the ripple effect of $1 billion in lost revenues to the domestic home video industry in the Southern CaliforniaLos Angeles would result in the loss of more than 9,280 jobs with annual earnings of almost $395 million, according to the LAEDC’s study. region – the entertainment capital of the world – would lead to an additional $500 million in reduced economic activity. The loss of motion picture production in and around
“The economics of the motion picture industry are based on exclusive release windows which allow price differentiation - that is - some earlier transactions take place at higher price points," said Gregory Freeman, vice president of Consulting and Economic Policy for the LAEDC. "Redbox, or any other distributor that weakens the release window model, could reduce overall industry revenues. Lower revenues will likely lead to lower production activity, hurting the Southern California economy.”
Of the 9,280 jobs, more than half of the losses will occur in the Information Sector, the LAEDC found. In addition to motion picture and sound recording industries, this sector includes publishing industries, radio and television broadcasting, telecommunications industries and Internet service providers. Other industries impacted will be retail trade, accommodation and food services, health care and social assistance, professional, scientific and technical services, and manufacturing, among others.
Publicists Learn “How To Do Social Media” at EPPS Workshop
By George S. Mc Quade III
West Coast Bureau Chief
EPPS-ICG Workshop
If you want to do social media you need to engage your target audience and treat them intelligently. That was the overriding message at a sold-out Entertainment Publicists Professional Society (EPPS) crowd at a media workshop on “How To Do Social Media.” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.
“It is possible to measure ROI,” but according to Panelist Sally Falkow, Expansion Plus, “Campaigns take four to six weeks of research and strategy and can cost from several thousand dollars to millions. “We don’t go by retainer, but more by the project, because it really depends upon how much time is involved and how long your project runs,” she said.
Falkow was joined by a handful of social media experts, who offered tips and resources on “How To Do Social Media.”
“Movie fans and visitors love behind the scenes marketing of movies,” said Vice President Wayne Bennett of MOVIESET (www.movieset.com), which is based in Vancouver, B.C. The free membership site helps market movies via images, on-the-set interviews and constant blogging.
Bennet, a 20 year TV and movie production veteran, uses his social media skills to assist television production and publicity departments.
“You have to type what’s going on behind the
camera for fans all over the world,” Bennett explained.
“It might be the director of photography on how he lit the shot, or in
the case of Peter Jackson in King Kong, before Facebook, YouTube and
Twitter; he was literally posting photos of prop guys, costume fittings
with actors, on the scene location scouts activities and video blogs. Jackson built this buzz that topped a million fans, who were
already engaged in the process and the movie by the time he finished it
for distribution.”
The panel also briefly talked about Widgets, which can be placed on a
site or blog, allowing interaction with the visitor without leaving the
site. For example: the Red Cross might have a widget on a blog, where
you can donate directly to Haiti earthquake victims.
Panelists also recommended
the funneling all your social media sites
such as Facebook, Myspace, LinkedIn, Twitter on one portal such as
www.tweetdeck.com, where you can organize your feeds and tweets.
“Nonprofit organizations do not tell there story very
well,” said President Larry Eason, DotOrgpower, Los Angeles. The digital strategy and communications firm helps dot
orgs harness the web and new media to achieve their goals. He works with
cause leaders to expand their sense of what is possible Online.
He claims to be an evangelist for the power of Online story-telling to
move the public, donors and influentials. “You need to treat your
audiences intelligently when telling your stories,” explained Eason.
Eason pioneered the use of
new media for the Public Interest Research
Groups (PIRGs) starting a first-of-its-kind in-house media center, which
was acquired by Virilion where he worked with cause and corporate
clients such as eBay and GeorgetownUniversity.
“You need to target your community groups, mobile
interaction, action
platforms, and set your goal,” said Mac McLean, Click Communications, North Hollywood, CA.
“Before forming Click Communications in May, 2007, McLean handled
theatrical promotions, worked at a national advertising agency and did
publicity for major studios.
Some panelists noted that 60 percent of the marketing
campaigns are
spent on social media strategy versus 40 percent on PR and Marketing.
“It is one more layer of client management, but for a restaurant the
goal is to get people in the door,” said Caroline Rustigian Bruderer,
CEO of K-LINE 7 Co., OrangeCounty.
While everyone thought the best way to market your film is
social
networking and the best
marketing tool is Facebook with more than 400 million users other
tactics surface.
“Every movie or TV project has a core audience, and the
Internet is the
most strategic way to get to those people," explained MOVIESET's
Bennett. "This allows you to do the EPK and other advertising much
later. The concept is the new promotion, and the sooner you engage your
audience the sooner they are going to grab onto it, and follow the
different phases to the point where you get to your last news release or
airing. There will be much more information that surfaces to the top of
Google than there would be by putting out a short release over six
weeks."
Entertainment companies and
filmmakers are leveraging the power of
social media by marketing their films to international audiences and
building loyal audiences and communities around their work.
Another tactic mentioned are RSS feeds, which in layman’s terms stands
for real simple syndication or officially “rich site summary for
delivering regularly changing web content.
All agreed that to increase web traffic PR pros need an RSS feed on
their client's website or blog to whoever subscribes or wants the
content.
2010 BUZZ IN PUBLIC RELATIONS & ENTERTAINMENT PUBLICITY
MAYO Communications launched a new blog today to kick off the new year in a buzz fashion. The Author George Mc Quade is also the West Coast Bureau Chief for O'Dwyer Publications, Manhattan, New York, which provides daily, weekly and monthly insider tips on new media, marketing communications and social media. The membership site is at: www.odwyerpr.com.
George Mc Quade is a national media expert, and former working member of the press. He was one of two original writes on KNBC-TV's Today in LA, Weekends, first 90-minute weekend newscast in the Los Angeles Market. While working at KNBC-TV, Mc Quade was also a Los Angeles correspondent for NBC Mutual News. Later CBS, KNX, KFI, KZLA, KRLA, Associated Press, United Press International radio networks. McQuade has 20 years of award-winning national broadcast news experience. He has won several Radio TV News Association (RTNA) Golden Mikes for "Best News Writing,"Best Newscasts" and "Best Use of Sound" during the Los Angeles Riots. Mc Quade provided entertainment reports from Hollywood for ABC entertainment radio networks covering everything from Barbara Streisand's return to the spotlight of music after 20 years to the Zsa Zsa Gabor cop slapping trial in Beverly Hills, CA.
Mc Quade also earned awards from Los Angeles Press Club, Public Relations Society of America, International Assn. of Business Communicators to his most recent "Medal of Valor" for rescuing a noted Cardio Vasular Radiologist from UCLA Media Center, who was trapped in a burning SUV. Los Angeles City Council called him a "Hero" when they reunited the doctor and Mc Quade to present the award before the full city council. Mc Quade is also a hero to his Argentine wife, former civil attorney and mother of two teenage boys.
Today, Mc Quade still writes on national media trends, social media and breaking media stories. He is often quoted in the media on political, media and controversial campaigns and stories and maintains content on just about every industry for scores of blogs and new media sites. He his the vice president and founder of MAYO Communications, a full service public relations firm based in LA with offices in San Diego, New York and Bern, Switzerland. Below is a recorded live interview with Mc Quade on "How To Create A Buzz For Your Business" on little or no budget.
Feel free to share your buzz here and he might call you for an interview. For more about public relations or to book him as an media expert or to speak to your organization about the power of PR and why it is critical in this down economy to market your company, call Aida Mayo, 818-340-5300. Or send your email request to: Publicity@MayoCommunications.com, thx.
For other media trends and stories about the entertainment industry, media and movie business visit: MAYO Communications Blog
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“The economics of the motion picture industry are based
on exclusive release windows which allow price differentiation - that is
- some earlier transactions take place at higher price points," said
Gregory Freeman, vice president of Consulting and Economic Policy for
the LAEDC. "Redbox, or any other distributor that weakens the release
window model, could reduce overall industry revenues. Lower
revenues will likely lead to lower production activity, hurting the 
